Hang

Hang is an AI marketing platform for restaurant brands, bringing loyalty, CRM, guest data and campaigns into one place. Its new 1:1 offers look at each guest’s history and build the offer most likely to bring them back, at the lowest cost to the brand.

The film had to make that feel simple. Data, menu matching, offer types and send times are a lot to explain, so the challenge was to show the reasoning without burying people in dashboards, and to make the jump from one guest to a whole customer base feel effortless.

The film opens on a single word, “Offers”, broken apart letter by letter into the faces of different guests: offers shouldn’t be the same for every customer. What if you could personalize every single one? Then the hang logo lands, and we pick one guest who has drifted away: Sam, last seen 18 days ago.

We watch Hang think, step by step. It checks Sam’s data, scans the menu for his favourites (guacamole, a Cobb salad, falafel), compares five offer types against his history, settles on 18% off, and writes an email around his veggie picks, because he opens 73% of his emails. Then the camera pulls back: 2,000, 40,000, then more than 100,000 personalised offers, launched from one campaign. It closes on Hang as AI-powered marketers for restaurants.