Anyway

Anyway handles the money side of selling software: checkout, billing, tax and payouts, through one link that works whether the buyer is a person or an AI agent. It’s a powerful idea, but an abstract one, and payments infrastructure rarely gives people something to picture.

The launch film had to make agentic payments easy to understand in under a minute, and show an agent going from a simple request to a finished purchase on its own.

To make agentic payments easy to follow, we kept every interface abstract and simple: clean shapes in black and white with Anyway’s yellow, and nothing you have to read twice. The hook builds a rhythm, agents can browse, think, plan and pay, before the Anyway mark lands.

Then a small yellow agent cursor gets to work. It books a table with a sunset view, makes its first equity trade and earns +247.50 USDC, then buys a pair of sneakers on StockX. The film closes on three words, think, act, pay, and the Anyway logo.