Baseline Studio

Baseline Studio designs brands, websites and products, and makes the visual assets, strategy and development that go with them. The reel had to show real client work, cover every service, and still feel like one confident piece rather than a list.

It also had to work where people would actually see it: on Baseline’s own website, where it needs to grab attention in the first seconds and look sharp in a web layout.

It opens in black and white: the Baseline name, the word showreel, and a handful of circles and squares that click together on a grid. Those shapes turn into client work: the v21 logo and its brand guidelines, ScaleLabs, a “made by humans” beat, app screens, and the Somnia identity from its first bracket to the finished brand.

From there each service gets its own chapter, with Branding, Web Design, Product Design, Visual Assets, Strategy and Development, each one framed by work flying past. It closes on the Baseline Studio mark.